Friday, 3 May 2019

Carver's Law: 4: The Press Release

Starting to move towards the release of 'Carver's Law' on July 12th. We have the much respected promotor Jim Soars on board to help present the album to the various dailies/weeklies/monthlies. I think that he'll be working the radio stations too. Work starts 3 months in advance as the monthly magazines such as 'Uncut', 'R2' and 'Mojo' require that much time for 'the turnaround'. It's interesting how things have moved on since 2016's 'Happy Blue'. Many journalists don't require CDs anymore; just a download link. I struggle with this for a couple of reasons: firstly the CD will be of much better audio quality than the compressed MP3 that it'll be judged on: secondly, for me the artwork has always been a vital part of the presentation: the tactile element of any release seems to have disappeared into the ether. Frustrating, considering the amount of thought and, yup, artistry that we put into 'hard copy'. This surely undermines the carefully considered work of our cover designer/artist Barry Cross. The artwork for 'Carver's Law' is just lovely: it's a shame that those who require but a link won't get to thumb the shiny pages and perhaps consider the text and lyrics. Same shame too for those who download rather than acquire the CD. It would look great on vinyl: maybe later...
Interesting that the knock on is that we are also no longer required to send a physical press release. This now goes out as an email attachment rather than a glossy sheet of card.
Here it is for you to ponder: lovely words of encouragement by writer Paul Woodgate: lovingly designed by Barry Cross. Here: reach out and touch the screen...



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