He reminds me of Stephen Duffy and the original Miracle Mile singer, Steve Smith of 'Bless This Ship' vintage.
Steve now lives in LA and records under a moniker or two:
Deltaboy and Zachary Black, a video of whom you can see below, where Steve seems to be attempting the most unflattering 'selfie' ever filmed. Is he hanging upside down?
Toronto Tim writes:
AllMusic rates it 4 1/2 stars.
Sophisticated, easy-going, jangly guitar pop tunes mixed with pretty ballads, Pritchard possesses a homely but likeable voice.
"I heard you moved out of that flat in St Denis, Away from the bars and the cars and the sounds of the city.
But for those of you blessed with access to the luxury of Spotify, I'd encourage further investigation...